Today’s generation can no longer imagine a world without the Internet. In fact, every part of their meaningful interaction with other people have been made possible through online connections and the rise of social networking sites has proven to be not just a way to expand social circles but also an avenue to create successful and multi-million dollar businesses.
One of these social networking sites that is an emerging medium for entrepreneurs and businesses is Instagram. The secret to this SNS’ success is all thanks to its continuously rising popularity, making it the fastest growing media platform with over 700 million monthly users all over the planet as of 2017.
As a businessman or a new entrepreneur, imagine having an online space that enables your company to possibly reach hundreds of millions of traffic and prospect customers. Instagram has made a tremendous effort to make their platform welcoming and user-friendly not just for its users but also for business owners. Many features have been added to cater to the needs of entrepreneurs and marketers through an option that can convert a personal user account to a business account.
As a business account, Instagram provides features such as a Contact button so your followers and prospect customers can have access to your company’s details: phone number, maps, and email address.
Advertising your products and services are also just a click away and it gives you a chance to reach fresh audience outside of your follower list. The strategic thing about it is your ads don’t have to look like a typical and painfully annoying advertisement. How? Through sponsored stories that have the same characteristics of any standard post that can perfectly blend right in.